法国麦当劳为宣传其冷藏袋保温效果推出一组意境海报,运用色彩对比来展现“热”和“冷”,食物图形融入到自然环境中颇为诗意。文案也简洁明了:cool bag keep your fires warm;cool bag keep your burger warm;cool bag keep your sundae cold.