并行致远×西交大海宁新型电力系统研究院 | logo设计

作品名称｜西安交通大学海宁新型电力系统技术研究院 品牌logo策划设计
品牌定位丨科技、绿色
文化背景丨开拓创新、共谋发展
创意构想丨海宁电力研究院LOGO以“互助共谋发展”为核心，融合海宁“潮城”地域特色与国家“双碳”战略目标，通过国际化、前瞻性的视觉语言，展现研究院“开拓创新、共谋发展”的宗旨及“创新、自由、奋进”的文化内核。图案以海宁首字母H与N为创意基点，像两只手通过电力，共同成长共育未来,结合电力能源、科技浪潮、全球视野等元素，传递新型电力系统与绿色可持续发展的使命。
Project Title｜Brand Logo Design Proposal for Xi'an Jiaotong University Electric Power Research Institute
Brand Positioning｜Technology, Sustainability  
Cultural Context｜Pioneering Innovation, Collaborative Development  
Creative Concept｜The logo for Haining Electric Power Research Institute embodies the core principle of "Collaboration for Shared Growth," integrating Haining’s regional identity as the "Tidal City" with the national "Dual Carbon" strategic goals. Through an international and forward‑looking visual language, it reflects the institute’s mission of "Pioneering Innovation, Collaborative Development" and its cultural ethos of "Innovation, Freedom, and Progress."