并行致远×天津硕联康国际贸易有限公司 | 品牌升级设计

作品名称｜天津硕联康国际贸易有限公司 品牌升级设计
品牌定位丨科技、绿色
文化背景丨津贸肥业、联通全球
创意构想丨非衬线体是国际商务的通用视觉语言，简洁无装饰的笔画能让各国客户快速识别“SOLINC”，避免了衬线体在国际市场的认知壁垒，契合其“对接全球客户”的定位。这种简洁感也匹配硕联康“成为价值链高效一环”的目标，直观传递专业干练的贸易服务印象。宽扁字体横向舒展，在大尺寸载体中撑满视觉空间，传递出稳重可靠的气质，符合“可信赖合作伙伴”的定位。全大写英文标识完整连贯，解决了老logo字母被误读的问题，大幅提升国际客户的记忆效率。字体风格高度统一，仅以“O”的浅绿块做记忆点，视觉逻辑清晰不杂乱。
Project Name | Tianjin Solinc International Trade Co., Ltd. Brand Upgrade Design
Brand Positioning | Technology, Green
Cultural Background | Tianjin Fertilizer Trade, Connecting the World
Creative Concept | 
Sans-serif fonts serve as the universal visual language in international business. Their clean, unadorned strokes allow clients from various countries to quickly identify "SOLINC," avoiding the cognitive barriers that serif fonts present in the global market and aligning perfectly with its positioning of "connecting with clients worldwide." This simplicity also matches Solinc's goal.